Insignia 22 Year LED Bulb on Designing Spaces: Think Green

Narrator: This is Designing Spaces: Think Green – the show that's all about you, your living space, and living a more eco-friendly lifestyle.

Today, we look at how homes are being transformed into more efficient and sustainable livingspaces that benefit the occupants and the community around them.

A healthier environmentmeans healthier lives for all of us.

So let's get started and Think Green.

[theme music] You know how they say a lot of little things can add up with bigger results? This has neverbeen more true than when applied to living green and today we have an example: the lightbulbs in your home.

Think Green takes a look at the next generation of LED lights as partof an eco-friendly lifestyle.

Little changes around your house can lead to big benefits.

When we look at living a more energy-efficient lifestyle, a lot of little changes can addup! Add up to a significant savings on utility bills and a reduction of strain on the environment.

Today, Think Green has a great idea: light bulbs! The kind that are eco-friendly.

Wemet up with Mike Dahnert from Best Buy and Dave Carroll who invented a new LED lightbulb.

Where did we meet? At a Best Buy store, of course! Debi: So when we talk about a newgeneration of light bulbs, what comes to my mind is LEDs.

That's what we're talking about, right? Mike:That's right, Debi.

LED light bulbs are the future for our country and forthe world, as a matter of fact.

At Best Buy we're very passionate about participatingin this category.

LED bulbs come in a lot of different shapes and sizes and styles, different than the incandescent bulbs you'll see on the market today.

Debi: So let's talkabout that.

What is the difference between incandescent, compact fluorescent, and LEDs?MD: Let me give you a breakdown of what you'd normally see in a household today.

First youhave the incandescent bulb.

The incandescent bulb's been around for 100 years, from thedays of Thomas Edison, we all know what they look like, and they provide pretty good naturallight quality.

Unfortunately, they are not energy efficient so they're on the way out.

DM: Okay.

MD: The next one is CFL bulbs, or compact fluorescent bulbs.

Now, they werea step in the right direction.

Unfortunately there are some drawbacks.

Then we have theLED light bulbs that we're standing in front of today.

They are the most energy efficient, and the longest lasting, bulbs on the market today.

Unlike CFL bulbs, they will come oninstantly, so at full brightness, so that's a real advantage.

DM: Yes, that is.

MD: Andthey contain no mercury, so they are fully recyclable.

MD: Okay.

Now we're standing infront of the Insignia– now these are LEDs, but how are they different than the otherLEDs out there? MD: Well, we like to say that Insignia bulbs are the most normal LED bulbson the market because they look like an incandescent.

DM: Right, it's what we know.

MD: It's whatwe know, and there are several advantages with the Insignia bulb as well.

One, it uses75% less electricity than an incandescent bulb.

DM: Wow.

MD: Secondly, it lasts over22 years.

DM: 22 years?! That's the life of your home.

MD: Exactly, and that's normalusage of three hours per day, which is normal usage in a house.

They're powered by high-performingCree LEDs which enable the shape that we're seeing here, and also the great light quality.

They are dimmable.

DM: Oh, good.

MD: They have more surface area than many LEDs on themarket today, and they're one of the lightest bulbs on the market today too in terms ofLED.

DM: So, Dave, how did Insignia come about? What was your inspiration? David: Oh, it wasa dream to do something about our carbon emissions and the LED bulb is one of the best placesto take care of that, because it's quick.

You could replace all these bulbs and takecare of a lot of that problem.

The issue was that LEDs are very bright, and they come froma very small spot, so if you just put them inside the bulb, you end up with a Christmastree look.

DM: Right.

DC: That's not very aesthetically pleasing.

And you'll noticein our bulb we have light all the way to the base of the bulb, so it looks more normal.

It's what Mike and customers were looking for.

DM: Okay, perfect.

And I noticed thatthere were two choices as well.

MD: We have a 40-watt and a 60-watt equivalent bulb whichwill replace your incandescent bulb, which are 450 lumens and 800 lumens respectively.

I was going to say too, that when we designed this bulb we found the customers wanted LEDbulbs that looked like the incandescent bulbs that they were used to and Dave's design wasthe only one that met that criteria.

So we decided to team up with Dave's design andinvention, and the manufacturing, merchandising, and retailing expertise of Best Buy to bringthese bulbs to our retail stores.

DM: Perfect! I know it was a great partnership.

Now, theother thing I heard was price.

MD: They do cost more, but remember that they last over20 years.

DM: This is true.

MD: And during that time period, you'd be replacing 20 incandescentbulbs.

DM: That's a lot! [laughs] MD: So we calculated that you'd probably be saving $100, just for that one bulb during that 20 year period, on your electricity bill.

DM: Wow, okay, so that's a lot! Yeah.

And there are rebates out there I've heard, correct? MD:That'scorrect, Debi.

Local utilities will offer rebates, sometimes up to $10, to reduce thecost of this bulb.

So please check with your local utility or Best Buy store to see ifthey're available in your area.

DM: Well, speaking of which, I'm going out to a homeand we're going to do just that.

We're going to do a light bulb makeover and replace alltheir light bulbs with LEDs.

[music] I met up with Fred Nourbakhsh, Best Buy's lead engineer, and visited one home where the residents desire a more energy efficient lifestyle.

Debi: OkayFred, well we're here, where do we start? Fred: Well Debi, why don't we start with thepart of the house where the light gets a lot of use: right in the foyer.

So the fixturein the foyer here has a traditional decorative style and LED bulbs like this one will fitright in in place of the incandescent bulb that's already in there.

You can see thatthe LED bulb is filling that fixture nicely in all directions and the color looks verymuch the same– DM: It's beautiful.

FN: –as the original light.

DM: Yes, but the advantageof that lightbulb is that it will last until the kids get married, move out.



FN: That'sright, Debi.

With over 22 years of life, you don't have to worry about this for a verylong time.

DM: Great.

I love the lighting in the foyer, so I'm thinking it would workgreat in the bedroom.

FN: Yeah Debi, in the bedroom the nightstand lamp has an originalCFL bulb that we replace with an LED bulb, and you can see that it casts a nice warmglow, and it's dimmable as well so you can adjust your light.

DM: Which is perfect forthe bedroom.

You know one room in my house that needs a lot of light is the garage.

FN:Sure, in the garage, a lot of times the bulbs don't last very long because the vibrationsfrom the garage opener actually makes them fail prematurely.

So LED really fits wellin that environment.

And it deals with the cold and heat environment nicely.

DM: Nowlet me ask you, their kitchen, they have recessed lighting.

So what can we do there? FN: So, for recessed lighting and track lighting we have the flood lamp style of LEDs known asBR30.

These replace the standard lights that you might have there, incandescent or CFL, and they provide the same quality of light and at the same time generate less heat andsave you money.

DM: Perfect.

Lots of useful information.

So where can our viewers learnmore? FN: Sure, for all the Insignia products, including the LED bulbs, on insigniaproducts.

comWebsite, and you can also go to bestbuy.

com and order the bulbs online.

DM: Easy enough.

Well Fred, thank you so much for being here.

I really appreciate it.

FN: Thank you.

DM:And we did a light bulb makeover.

FN: Yes, and thank you Debi.

DM: Well we're going tohave a link to Insignia on our Website at designingspaces.


Be sure to click onthe Think Green section.

For Think Green, I'm Debi Marie.

[music] Narrator: We all want cleanwater and a healthy ecosystem and we all want to find ways to lower our cost of living andrun more efficient households.

The new technologies are here now, improving our lifestyles andthe environment.

Let's keep moving in the right direction and Think Green.

You can visitthese Websites to learn more about the participants on this edition of Designing Spaces.


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